How businesses market to American teenagers, and the effect they have together on popular culture.
The Merchants of Cool
A documentary on the marketing of pop culture to Teenagers.
Top Cast
Douglas Rushkoff
Self
Christina Aguilera
Self
Greg Berlanti
Self
Jessica Biel
Self
Adam Carolla
Self
Fred Durst
Self
Malcolm Gladwell
Self
Carson Daly
Self
Lewis Goldstein
Self
Shaggy 2 Dope
Shaggy 2 Dope
Brian Graden
Self
Tom Green
Self (archive footage)
Jimmy Iovine
Self
Jimmy Kimmel
Self (archive footage)
Jamie Madrox
Self
Robert McChesney
Self
Mark Crispin Miller
Self
Monoxide Child
Self
Neal H. Moritz
Self
Ann Powers
Self
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